I’m going to drop one of these gems into my communications plan for the next FY. And. No. One. Will. Question. It. Ah, social media. My husband’s 90-year-old grandfather just got a Facebook account. Cool for him. Fun for us. But has his customer experience has been maximized? Is the brand alive for him?
If you care about social media, or don’t give a rat’s arse, read Eat Sleep Social. Insightful dude.